As the leader in local digital communication, SoLocal Group announced today that it has finalized the sale of Retail Explorer, a Mappy subsidiary. This specialist of benchmarking and price data analysis, promotions and digital communication is joining Data Solutions, an Aix-en-Provence start-up, that supplies turnkey tools dedicated to competitive intelligence on pricing for large retail outlets and e-commerce players.
Retail Explorer was purchased in 2014 and attached to Mappy; it has strengthened its technical fundamentals within SoLocal. The Group's support has made it possible for Retail Explorer to generate new dynamics to its commercial database business for major retail food outlets and e-commerce sellers, and to add transversal digital intelligence functions.
From now on, Retail Explorer is going to join Data Solutions with all the members of its team.
This disposal is consistent with the implementation of "SoLocal 2020" strategic plan. It comes within the scope of the continuing withdrawal from non-strategic activities to foster structuring investments on high potential markets; this step forward will bring SoLocal Group more flexibility to invest and innovate. Joining Data Solutions therefore allows Retail Explorer to consider a new step in its expansion by building the French main benchmark provider of the market, thus strenghthening Retail Explorer’s and Data Solutions’ current stances in the data gathering, data processing and data analysis fields. This will help industrials, retailers and e-traders to improve in real-time their sales strategies while remaining competitive.
"After treading the same path together these last few years, we would like to thank Retail Explorer’s teams. We truly believe in their ability to expand and succeed alongside Data Solutions. This is a one-off opportunity to take part in the creation of the forerunner in Business Intelligence in promoting and online pricing for major and specialist retailers ! For SoLocal, this transfer highlights the pursuit of our on-going project to make digital activities our priority to recover growth" Pascal Garcia, General Secretary and Head of Strategy for the SoLocal Group, says